Amidst economic fluctuations in 2024, B2B companies are increasingly focusing on strengthening their KAM portfolio. As their organization’s biggest revenue contributors, the increased importance attached to key accounts has increased the adoption of KAM tools.

The pandemic-led digital transformation has irrevocably transformed the key account management landscape. Hybrid work environments demanded new frameworks for collaboration, and technological advancements have helped snowball this digital transformation trend into a competitive advantage.

The decision to incorporate a KAM tool in your tech stack is a significant one, and choosing the right tool for your organization can be a complex process involving multiple stakeholders and balancing critical parameters. This ebook aims to be a comprehensive toolkit detailing:

1. A quick test to understand your KAM readiness
2. How you can define your KAM goals
3. A framework to recognize the functionalities (in a tool) most critical to your organization
4. Factors you’ll need to consider before making your buying decision
5. A comprehensive checklist template to evaluate KAM tools