Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. It’s a big, complex job and organizations need to invest more in the right technology to help account managers be more effective.

Existing customers are a critical revenue source for almost every organization. Meeting organizational growth targets requires sales leaders to establish well-defined account management processes and tools that retain customers and enable account teams to identify, develop, and execute growth opportunities within their account bas