Podcasts
The Art and Science of Account-Based Marketing
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma. In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma shares his wealth of knowledge, offering unique insights into the evolving landscape of ABM and how it continues to drive exceptional results for organizations in today’s fast-paced and highly competitive business environment. In this episode, you’ll: – Learn the key strategies and tactics for implementing ABM effectively. – Discover the impact of AI, machine learning, and digital tools on ABM. – Explore the importance of sales and marketing alignment in ABM success. – Identify essential metrics for measuring the success of ABM campaigns.
Building a Dynamic and Data-Driven Digital-First Sales Mindset
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today’s ever-changing business landscape by embracing digital transformation for sales success. Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Uncover insights into: Forging Data-Driven Brilliance: Get to the heart of sales success by leveraging clean and structured data. Uncover how data is the key to unlocking growth opportunities. Empowering Seamless Automation: Dive into the world of technology and automation, streamlining data tasks and enabling sales teams to shine. Explore how automation paves the way for rapid client segmentation and co-creation. Embracing Customer-Centricity: Shift your focus from internal goals to solving client problems. Learn how collaborative planning based on client objectives can lead to dynamic and adaptable strategies. Tune in to The Shift today!
How to Develop a Winning Digital-First Sales Strategy
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google. Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you’ll learn: 1. The importance of balancing data and relationships in key account management 2. The significance of empathy and change management in driving digital transformation 3. How to use technology to improve digital selling 4. How to develop a digital-first sales strategy that engages customers and fuels revenue growth Tune in to The Shift today!
The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc
Have you wondered how to engage specific high-value accounts effectively? In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age. They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling. Don’t miss out on their unique perspective on: Are personalized and targeted marketing strategies vital in today’s digital landscape? How does data analytics and AI elevate your account-based marketing efforts? What’s the key to synchronizing account-based marketing and account-based selling? How can you create a seamless customer experience through multichannel and omnichannel strategies? Tune in to The Shift Podcast today!
The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab
Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? The Shift Podcast has got you covered! In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more. Learn how to leverage customer success and account management teams to drive growth. In this podcast, you’ll get to: Understand emerging trends in customer success Align product features with customers’ top-level business objectives Address challenges in account planning and governance Leverage analytics and Big Data for customer success and account management Tune in to The Shift today!
The Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @Philips
Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved? In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management. In this podcast episode, Prasad shares his thoughts on 1) Integrating digital tools and platforms into the sales process 2) Increasing popularity of Rev Ops as a function and it’s future 3) Dealing with the entire customer journey from landing to renewing 4) Customer adoption and long-term value creation And much more…!
The Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ Databricks
The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes? In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success. In this episode of the Shift podcast series, Pavel shares his thoughts on measuring the success of key account management efforts including: 1) Metrics that should be used 2) Tracking progress over time 3) Using data to make informed decisions 4) Leveraging data and technology
The Shift Podcast on Digital Key Account Management: James Manno, VP of Sales Enterprise at Qualtrics
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? In the sixth episode of The Shift Podcast on Digital Key Account Management, James Manno (VP of Sales, Enterprise West at Qualtrics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss adapting your organization to a changing digital B2B environment. James shared his thoughts on managing key customers during a time of economic slowdown including: 1) The need for increasing focus on business impacts 2) The increasing complexity of sales cycle and stakeholders involved 3) The need for digital transformation in account planning, relationship planning & opportunity planning 4) The need to create consistency across sales teams
The Shift Podcast on Digital Key Account Management: Andrew Collings, Head of Enterprise at Gearset
When working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization’s interactions. Recently B2B selling has almost completely turned digital. With ever-growing, larger buying groups in this digital age of B2B selling, what are some factors that go into it; challenges encountered and benefits gained? In the fifth episode of The Shift Podcast on Digital Key Account Management, Andrew Collings (Head of Enterprise at Gearset) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss adapting your organization to this changing, digital B2B environment. Andrew shared some of the crucial factors he considered when shifting to a digital approach to keep track of his key accounts. This includes having a tool that :- 1. Integrates into Salesforce without requiring external software to manage accounts 2. Represents data visually and is easy to use for faster adoption 3. Accommodates custom needs accurately and works around that 4. Shows all information in one place without having islands of data
The Shift Podcast on Digital Key Account Management: Ethan Trifari, Director at CapTech Ventures, Inc
The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow. In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving the best customer relationship strategy. Ethan shared some of his key motivations for transitioning to digital Key Account Management ! 1. To ensure a data-driven approach to strategy and account management 2. To uplift workforce by making account management easier 3. To enhance tooling & infrastructure to do the best work possible 4. To find a way to leverage collected data to make better decisions 5. To have a better customer relationship management strategy
