Help us answer our ‘big, burning question’ at Dreamforce 2016

Every year we try and bring our big, burning question of the year to Dreamforce, were practicing professionals not only help us find answers but inspire us to ask ourselves even bigger questions…So, if you follow us on social media, you could not have missed our excitement for the upcoming Dreamforce ‘16. Last year, Dreamforce turned out to be a great source of inspiration – the people, products, and technologies from around the world set us thinking about the endless possibilities of technology to transform. Meeting greats like Rick Welts & Bob Myers a bonus.

Dreamforce’15 was great, but I missed Key Account Management.

Last year, my team and I were honored to present our company DemandFarm at Dreamforce. As a technology that helps B2B Companies manage and grow Key Accounts from within Salesforce, we found tremendous interest and enthusiasm among the community of Sales and Marketing professionals. People were curious and excited by the question – can technology transform the way you manage and grow your most Strategic Customers? Yet, even as the Key Account Management (KAM) tech space grows, I missed seeing more of it in Dreamforce’15. I wish there had been more talks, stalls, and events around Account Management and how technology can transform KAM as we know it.

Making Dreamforce’16 count for Key Account Management

There is no denying the value of Key Accounts. But how best to navigate these complex, global Accounts, with their dynamic networks and multiple white space opportunities?

How can technology bridge the gap between the art and science of Key Account Management and create more value for all stakeholders?

This is the question that’s been pushing us to develop technology that can enable people and institutionalize the key account management processes that drive success with Key Accounts. And, I am hoping that Dreamforce’16 will be a great place to take the question to you – the practicing professionals. After all, Dreamforce is all about the biggest ideas, innovations, and interactions. Let’s make it count for KAM this time round! With that in mind, we are setting up a ‘Dreamforce Dialogs’’ calendar so we can meet professionals like you in person and talk about all things KAM tech. We’d also be happy to take more tough questions about how technology can address KAM challenges. Set up a session with us in our Dreamforce Dialogs calendar if you like to organize things in advance. If there is anything you would like to talk about before then, I would love to hear from you at [email protected]. In the meanwhile, join me on Twitter and LinkedIn to get all the exciting updates about all the KAM stuff that matters before and after Dreamforce’16.

PS: We are also curating the best Dreamforce Sessions for you! In the weeks leading up to Dreamforce’16, we are writing about all the sessions, people, and parties to watch out for if you are keen on being a part of the Key Account Management conversation. Add us to your address book so you do not miss out on any of the actions.