Global sales expert Matt Dixon has one important thought to share with all of us. There is an...

B2B interactions today are primarily taking place in digital channels. In a recent Forrester Sales...

Who is an account manager and what do they do? An account manager does the overall management of...

Driving and sustaining growth is very different from achieving a goal According to the results of...

The Key Account Planning Process Nurturing existing customers is a time-tested way of improving...

Guide to Sales Account Mapping Account-based marketing (ABM) has been gaining more and more...

Buying decisions in companies are getting increasingly complicated. Recently, Gartner has reported...

As Key Account Management practices head towards a virtual direction, technology takes the center...

A major portion of a company’s sales typically come from a small group of customers. Or, as the...