Account Management vs. Sales: The Difference Between Key Account Management and Selling. Managing...
Attracting new customers can be five times more expensive than retaining existing ones, according...
Org Charts for Sales and Account Management Are organizational charts (org charts) really...
It’s universally accepted that getting new customers in the door is a more expensive exercise than...
Accounting for all variables, ‘Key’ accounts are the ones that help organizations strive to...
Customer Segmentation for Key Accounts Engaging with customers and striving for positive outcomes in...
Importance of Account Planning Tools Any solutions provider organization worth its salt understands...
Account planning has evolved from the wine and dine times to providing strategic solutions – and...
It is essential for organizations to understand which accounts are ‘strategic partners’ and the...