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Key account management skills for the new paradigm
Account planning has evolved from the wine and dine times to providing strategic solutions – and...
Predicting the next move in sales and account management –...
It is essential for organizations to understand which accounts are ‘strategic partners’ and the...
Account Planning – A Strategic Approach to Grow Your Key...
Editor’s Note: This post was originally published in November 2019 and the content was...
The secret to winning a key account for long-term
Key account retention, when seen from the eyes of vendor partners, is not just about proving...
Digital Key Account Management- Unlocking the secret to...
Previously published under the Council Post for the Forbes’ Business Development Council The...
Selecting Account-Based Selling Tools: The Essential...
Account-Based Selling / Account-Based Sales (ABS) Tools Account-Based selling is no easy feat....
4 account penetration strategies to take your retention...
One of the most important laws of growing a SaaS business commands that every company has to face...
The rise of Digital Account Planning and how DemandFarm...
When we started DemandFarm, we realized that for B2B firms, winning an opportunity is not enough. It...
Envisaging the Future of Account Planning and the Role of...
Every account or customer is like a fingerprint – unique and having a distinct persona and...