White Space Opportunity The ultimate goal of key account management is to recognize opportunities...
White space Mapping It was Friday, and I wanted to have some fun with the team, so we started up one...
Account Planning tools that help you grow revenue Digital transformation has prompted many...
If I were to summarize the essence of key account management, it would be ‘value creation’ for...
In most companies where there are hundreds or thousands of employees, it becomes very hard for each...
A strategic account plan is all about thinking hard and making decisions that have a long-term...
Upselling, cross-selling, and the entire scope for your revenue expansion hinge on understanding the...
What is Strategic Account Planning in Salesforce? Strategic accounts are the lifeline of every...
SAM, as Strategic Account Management is often called, is very often misunderstood to an extent that...