Blog
Key Account Management (KAM) – Past, Present and...
KAM Definition – Key Account Management is a strategic approach distinguishable from account...
Janus-Faced Key Account Managers?
Key account managers share a love-hate relationship with key account management methodologies....
Did you read MTA’s Buyer Guide on Key Account Management...
Thinking of which is the best Key Account Management Software in the market? Here is the answer....
Cross-Selling – The 6 How-To-Do-It for Key Account...
The main strategies of cross-selling up-selling can be broken down into 6 strategies for successful...
Value Selling – as the First Step to Key Account...
Needless to say that the first step to Key Account Management is Value Selling. Key/Strategic...
Introducing KAM Enablement
Last month, I met a very soft-spoken executive – Patrick, who leads the Key Account sales...
How Key Account Management can change the world
Impact of Kay Account Management I am a Key Account Manager and I am very cognizant of the fact that...
The Real Challenge for KAM is What Happens After the Sale?
Key Account Management is a challenging function in an organizational setup, alright. Because...
3 Sales Productivity Apps Key Account Managers need
Sales Productivity apps are an important add-on tool for Key Account Managers in addition to their...