KAM Glossary (with 68 Definitions) To help strategic account managers / key account managers...
Digital Key Account Management is the process of managing and growing a company’s most...
The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives...
The world of B2B selling has transformed dramatically in recent years, as the shift towards...
In the world of B2B software, having large technology companies as key clients is critical for...
In today’s digital-first world, traditional Key Account Management (KAM) strategies are no longer...
Higher sales rates and revenue increase are the holy grail of IT product and services organizations,...
Analytics is making inroads into influencing sales decisions, but there is still a long way to go....
Artificial intelligence (AI) is a rapidly evolving technology that is transforming various...