Focus on key accounts is a lot more important in the B2B sector, and for good reason: the complexity...
Make your Key Account Management strategy work even during an economic downturn The recession is...
Pareto principle or the 80/20 rule can be seen in action in many organizations – but sales is...
Previously published under the Council Post for the Forbes’ Business Development Council In the...
As Key Account Management practices head towards a virtual direction, technology takes the center...
Key Account Management Plan As the saying goes, ‘failing to plan is planning to fail’....
Key Account Management in CRM If you’re like most businesses, your customer relationship...
What are White Space Opportunities? It is now widely known and accepted that selling to an existing...
Frederick Reichheld of Bain & Company researched on prescription for cutting costs and...