The average B2B purchase now involves over 11 stakeholders, up from just 5 a decade ago. This means...

Growth in sales isn’t always about new leads. More often than not, the biggest opportunities are sitting within...

Managing B2B deals means dealing with buying committees – there’s rarely a single decision-maker. Visualizing the org structure...

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating...

For years, Key Account Management (KAM) has been confined within the walls of CRM systems—Salesforce, Microsoft Dynamics, and...

Sales teams live and die by their pipelines. But what if the very system designed to guide deals...

In enterprise sales, the difference between closing a deal and losing one to inertia often comes down to...

“A relationship, I think, is like a shark. It has to constantly move forward or it dies.” —...

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands...

Sales isn’t just about closing deals anymore—it’s about equipping your team with the right tools, strategies, and insights...

Your reps need every armour in their kit to help close deals faster and meet quotas. Not just...

Behind every high-performing sales team is a manager who doesn’t just oversee but inspires, strategizes, and drives impactful...

It’s that time of year when we look back and say, “Wow, how did we survive all that?”...

“The leads shared by marketing this month is a gold mine!” — said no sales leader, ever. “Sales...

Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales...

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond...

Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves...

Trust is the glue that binds relationships in Key Account Management (KAM). But what about the platform key...

Your work as a key account manager is similar to undertaking a long journey. You focus on each...

“A simple spray-and-pray approach to Key Account Management will cut it,” said no high-performing key account manager ever!...