Karthik Nagendra
Chief Marketing Officer at DemandFarm
Key Account Management has always been a critical component of every B2B organization, given that in most cases Key Accounts contribute upwards of 60% of their overall revenues.
As businesses become more global and complex, the role of strategic account management will evolve further. As companies strive to increase market share and grow their customer base, making a “shift” towards Digital KAM will help them achieve these goals.
DemandFarm, with insights from the 2022 CSO Survey conducted across USA, Europe and Asia-Pacific regions gathered 1000+ responses from sales leaders covering the trends, skills, tools, and strategies to understand the future of KAM and its changing landscape.
Download the Research Report to uncover the future of KAM and its changing landscape.
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Joshua Gregg
President, Americas @ DemandFarm
Joshua has more than 25 years of GTM experience. He has built 10 SAM (Strategic Account Management) programs from start as a practitioner, and as a consultant. “The process and discipline of building, and leading a world class SAM program is what makes me tick. Watching the seller become a trusted advisor, and watching the buyer become a trusted partner is exciting to me. These relationships can be the fuel behind continued success for both the company and the client. Joshua is passionate about people, the culture of customer centricity, and a culture of thinking bigger. He believes that building an internal culture that is aligned with its strategic partners is the “secret sauce” behind gaining and maintaining a market leadership position. He has a unique leadership style which revolves around hiring the best talent and allowing them to express themselves. “I believe that if I can hire the best people, put them in a structure built for success, and simple stay out of their way, we will all accomplish goals above our greatest expectations.”
