Podcasts
The Art and Science of Account-Based...
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.”...
Building a Dynamic and Data-Driven...
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of...
How to Develop a Winning Digital-First...
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail...
The Shift Podcast on Digital Key Account...
Have you wondered how to engage specific high-value accounts effectively? In episode 10 of the Shift podcast, Dr....
The Shift Podcast on Digital Key Account...
Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing...
The Shift Podcast on Digital Key Account...
Digital transformation has become an essential element for businesses to remain competitive in today’s...
The Shift Podcast on Digital Key Account...
The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from...
The Shift Podcast on Digital Key Account...
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has...
The Shift Podcast on Digital Key Account...
When working with large businesses and going outbound, being deliberate about the planned approach provides structure to...