Karthik Nagendra
Chief Marketing Officer at DemandFarm
Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?
In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management.
In this podcast episode, Prasad shares his thoughts on
1) Integrating digital tools and platforms into the sales process
2) Increasing popularity of Rev Ops as a function and it’s future
3) Dealing with the entire customer journey from landing to renewing
4) Customer adoption and long-term value creation
And much more…!
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View MOREAbout The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
