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Top 5 People.ai alternatives to maximize revenue growth within your strategic account portfolio in 2024

Think you’re overpaying for People.ai? Pick an alternative from our expert-approved curated list to achieve your revenue goals.

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The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab

Karthik Nagendra

Chief Marketing Officer at DemandFarm

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Maximizing Customer Retention with Key Account Management

Looking for valuable insights into growing your existing customer base?

The Shift Podcast has got you covered!

In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more.

Learn how to leverage customer success and account management teams to drive growth. In this podcast, you’ll get to:

  • Understand emerging trends in customer success
  • Align product features with customers’ top-level business objectives
  • Address challenges in account planning and governance
  • Leverage analytics and Big Data for customer success and account management

Tune in to The Shift today!

 


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About The Author

Karthik Nagendra

Chief Marketing Officer at DemandFarm

    Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

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    Key account management, by nature, is a process-heavy segment that demands the collaboration of cross-functional teams.

    Each organization has unique processes and preferences, so ensure you pick a customizable tool with a great support team and one that is intuitive enough to encourage easy adoption within your organization.

    If you’re evaluating KAM tools, you might find our Buyer’s Guide for Key Account Management Tools useful

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    If you want to find out why DemandFarm is the best People.ai alternative, see it for yourself
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    Since 2016, DemandFarm has been the undisputed champion and leader in the Digital Account Planning space. Our key account management software empowers companies to visualize, plan, and drive growth in Key Account Sales.
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